Lecture - Fashion Editorial, Art Direction & Layout.

Notes on the lecture named above:

The Art Director:

• The lead creative
• In charge of overall concept
• Creates visual concept
• Creates aesthetic for magazine
• Communication of team

Alexey Brodovitch:

• Russian Photographer & Art Director
• Most famous for Harpers Bazaar
• Known for using a-symmetric shapes & negative space
• Richard Avedon was one of his students
• Brought modernism from Europe to United States
• 'Portfolio' magazine

Neville Brody:

• British Graphic Designer & Typographer & AAD
• Known for The Face & lots of other magazines
• Rebellious energy of punk period
• Inspired by DaDa
• He produced The Face cover of Grace Jones looking white
• Political & opinionated, also reflected public opinion
• Know for using 'Helvetica', columns & grids (bold & constraining)

Fabien Baron:

• Leading Creative Director & Photographer
• Italian Vogue, Interview, Harpers Bazaar, Paris Vogue
• Scrambled letters & negative space (making a statement out of typography)
• Balances typography & images to create symmetry & artwork

M/M (Paris):

• Art Directors of Purple Magazine
• Met at art school in Paris
• Also Graphic Designers
• TYPOGRAPHY - New artistic type faces

Lee Swillingham & Stuart Spalding:

• Redesigned look of The Face in 2003
• Fun, not too serious, gimmicky
• 'Suburbia'
• Creative Directors of POP and now LOVE
• Diverse aesthetic

Kjell Ekhorn & Jon Forss:

• 'VRoom'
• 'Very Elle'
• Creates graphics & type faces