Tuesday 11 October 2011

Lecture from Michael Baker from BLOW PR

With Michael Baker being an ex-student, he really understands how difficult it is to be a student and work in the industry so offers a lot of experience within BLOW PR. He himself worked for the company whilst being at university and therefore walked straight into a job after graduation. BLOW is a PR company specifically for young, new designers and has been running for 10 years! Michael is the showroom manager where he is in charge of the running of the office and works at front of house for Fashion Week. Michael gave so much great advice in his lecture, not just about working in the industry but also advice towards our degree as well.

Notes from lecture:
  • SWOT analysis - concentrate on your STRENGTHS
  • Work on things that inspire & interest you!
  • Look at current affairs...media, film, TV, books.
  • Make sure dissertation is highly interesting, inspiring and can gain LOTS OF RESEARCH
  • Showroom Manager - Make sure the whole office runs smoothly and front of house for LFW
  • Blow has been running for 10 years - for new brands and young designers
  • Blow Presents...concentrates on the new designers from high street to couture.
  • LOOK UP - William Wilde (Latex Fashion Designer)
  • Know EVERYTHING for interviews!

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